TIPS FOR A SUCCESSFUL FUNDRAISING CAMPAIGN
Before launching your fundraising campaign, here are some VERY important tips and insights to consider (stats are gathered from Fundera.com):
WHAT TO INCLUDE IN YOUR FUNDRAISING CAMPAIGN STORY
- WHY THIS IS IMPORTANT TO YOU
- HOW IT CAN HELP
- WHO IT CAN HELP
- WHY YOU ARE DOING IT
- WHAT INSPIRED YOU
- BE AUTHENTIC
HOW TO CREATE A SUCCESSFUL CROWDFUNDING CAMPAIGN:
TAKE A FEW MINUTES TO THINK ABOUT WHAT YOU WANT ON YOUR CAMPAIGN PAGE - You want to achieve your goal and so do we. That is why we recommend gathering great images, think about how you want to explain your animal fundraiser, create a video of yourself with your animal(s) you are fundraising for (if possible). It doesn't have to take you days to prepare, but you do want to have a page that looks inviting and explains everything well.
TIPS TO CONSIDER:
- The average word count for successful crowdfunding campaigns is 300 to 500 words. Keep it simple but explain it well.
- Crowdfunding campaigns with videos earn 105% more than those without videos. Take the time to create a video. It doesn't have to be professional, it just has to be authentic.
- Successful campaigns update followers regularly. We ask that you update your campaign weekly to help people know the progress and what else may be needed.
GET THE WORD OUT AS MUCH AS YOU CAN!
Make a list of ways you can contact people to tell them about your campaign. Make sure these include, social media, email, telling all friends and family. Other thoughts are local media, news stations, press releases.
MORE TIPS TO CONSIDER
- Crowdfunding campaigns that raise at least 30% of their goal within their first week are more likely to reach their goal. This means, blast it out as soon as you get your campaign approved.
- 53% of email shares of crowdfunding campaigns convert into donations. This means that email is a great way to get people involved in donating and sharing your campaign.
- 12% of Facebook shares convert to donations. Get on Facebook and share your campaign link and ask for help!
- Use Twitter, Instagram, TikTok, YouTube, and any other social media to share your link and campaign info. Shares can convert to donations.
- Adding personal information to your campaign could get you 79% more backers. Make sure you are clear and tell your story.